Since the invention of the internet, many things have changed. Advancement in technology has affected our lifestyle and businesses as well. One of the places where we can see drastic change is in shopping. In the past we used to visit different stores for shopping.
The stores didn’t have an online presence back then.
Now, most stores also have an online presence and there are lots of e-commerce sites that are selling products online only. Here is how technology has helped in the evolution of online shopping.
People are constantly using their smartphones. Now they can use mobile apps to shop. So, they no longer have to visit stores or sit at home to buy things online. They can use their mobile phones on the go and shop from anywhere.
Different retail brands can interact more easily with customers using different apps.
Retailers can now use Google Analytics or other tools to understand customer behaviour. They can present the products that customers search for to increase the chances of buying. E-retailers can analyse the historical purchase data of the customers and try to understand customer behaviour.
Many e-retailers now use artificial intelligence like chatbots for providing better customer service to online shoppers. These shoppers often have lots of inquiries as they buy the products just by seeing the picture.
So, chatbots help to interact with them instantly and give a satisfactory reply to their questions.
Improved supply chain efficiency
Due to innovation in technology, e-retailers have good ERP solutions to maintain their data and inventory. They can instantly know what items need to be ordered and which supplier to contact.
From the customers’ end, when they shop online, they can know in real-time whether a certain product they are looking for is available in the store or not. The entire process is more efficient now because of technology.
Like the retail industry, other industries like the casino industry also benefits because of technology. Now you can play casino games online at sites like gaming club casino, without the need to go to any brick and mortar casino. Technology has created many opportunities for e-retail and other businesses.